Charming. Spirited. A one-of-a-kind success story. Over the years, there have been many successful business leaders but none as unique as Mary Kay Ash, Founder of Mary Kay Inc. Her accomplishments left an unforgettable mark on American business and opened the door for women around the world to experience success on their own terms.

“You can do it!”

These words embody the very spirit of Mary Kay Ash and the Company she created. It’s the spirit she learned as a child growing up in Hot Wells, Texas. When facing new and daunting tasks, her mother encouraged her with, “You can do it, Mary Kay. You can do it.” Mary Kay Ash did more than embrace this empowering spirit – she passed it on through a remarkable company that would inspire millions in generations to come.

That company story didn’t begin until Mary Kay Ash faced a situation all too familiar to women. After 25 years in the direct selling business, Mary Kay Ash resigned her position as a national training director when yet another man she had trained was promoted above her – at twice her salary. Her response was visionary. At first, she started writing a book that would help women gain the opportunities she had been denied. But soon she realized she was creating a plan that would do much more than give advice. It formed the foundation for a new opportunity where women could develop their talents and achieve unlimited success.

“I envisioned a company in which any woman could become just as successful as she wanted to be. The doors would be wide open to opportunity for women who were willing to pay the price and had the courage to dream.”

So in 1963, with her past experience, her plan and $5,000 in savings, Mary Kay Ash enlisted the help of her 20-year-old son, Richard, and created Beauty by Mary Kay. It was a first – a company dedicated to making life more beautiful for women. It was founded, not on the competitive rule, but on the Golden Rule--on praising people to success--and on the principle of placing faith first, family second and career third. It was a company, as Mary Kay Ash often said, “with heart.”

“The success [of Mary Kay Inc.] is much, much deeper than just dollars and cents and buildings and assets. The real success of our Company is measured to me in the lives that have been touched and given hope.”

Today her vision, her courage and her unwavering spirit continue to bring women the opportunity to achieve their potential and bring their dreams to life. With 1.7 million Independent Beauty Consultants in more than 30 markets worldwide, Mary Kay carries on the legacy of Mary Kay Ash – inspiring, enriching and empowering women to do great things.